Media Matters Action Network

Your Vote At Stake

May 11, 2012 9:05 am ET

SUMMARY: As state Republican lawmakers continue pushing new laws that make it harder for millions of Americans to vote, Republicans in Congress are now trying to ban the Department of Justice from taking action against state voter ID laws. Here's how to talk about what's happening and why.

CORE MESSAGE

If they can't count on your vote, they'd rather you not be counted at all.

Connect: This is America -- we've never solved anything in this country with less democracy, and we won't now.

Define: State by state, Republican politicians are putting up new hurdles that make it harder for millions of law-abiding citizens to vote. 

Explain: They're pushing these laws to make it harder for students and people of color, who often vote for Democrats, to cast a ballot.

Warn: But that's not all. The unintended consequences are that seniors who never got a birth certificate and veterans with just a military-issued ID are also getting turned away from the polls.

Contrast: If these politicians can't count on your vote, they'd rather you not be counted at all -- no matter the consequences.

Expose: It's bad enough they're rewriting our laws to favor the big corporations funding their campaigns. Now they're trying to rig the vote -- so the system stays rigged in their favor.

Words to use: Fundamental freedom, American right, Making it harder to vote
Words to avoid: Disenfranchisement, Discrimination


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PERSONAL STORIES

To illustrate the impact of voter ID laws on real people, here are several stories you can use:


ATTACKS AND RESPONSES

FALSEHOOD: "We need these voter ID laws to protect our elections against rampant voter fraud."
RESPONSE:


FALSEHOOD: "These voter ID laws don't suppress voters."
RESPONSE:


ATTACK: "If you need ID to buy cold medicine or to get on an airplane, you should have to show ID to vote."
RESPONSE:


WHAT YOU NEED TO KNOW


We develop messaging by aggregating, analyzing and distilling polling, tested messaging, and expert recommendations, and monitoring the media to identify what is and isn't working. See here for some of the experts and organizations we draw on.

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