Media Matters Action Network

Bin Laden's Death: One Year Later

May 01, 2012 10:45 am ET

SUMMARY: This week, Americans across the country are coming together to mark the one year anniversary of Osama bin Laden's death. In contrast, right-wing figures and GOP politicians are downplaying the significance of the moment and belittling the President's decision that brought bin Laden to justice.

CORE MESSAGE

Bringing bin Laden to justice was an important victory for all Americans and the world.

Connect: Bringing Osama bin Laden to justice was a victory for America in our fight against terrorism.

Define: President Obama made bin Laden a top priority, made the tough call, and got it right. The President's leadership and the hard work of our intelligence and military community brought bin Laden to justice.

Affirm: Military officials, national security experts, and people around the world praised Obama's leadership and our troops' bravery in taking down bin Laden and striking a blow at the heart of Al Qaeda. 

Explain: The President's decision to refocus intelligence and defense capacity on current threats and combating terrorism not only got bin Laden -- it has weakened terrorists around the globe.

Values: We must remain vigilant against terrorism. With this achievement we once again affirm the strength of the United States -- our Constitution and our values are greater than any terrorist threat.


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ATTACKS AND RESPONSES

ATTACK: "Going after bin Laden in Pakistan was an easy call that any president would've made."
RESPONSE:


ATTACK: "President Obama is spiking the football by talking about bin Laden's death."
RESPONSE:


ATTACK: "Torture works -- that's how we got the information we needed to get bin Laden."
RESPONSE:


WHAT YOU NEED TO KNOW


We develop messaging by aggregating, analyzing and distilling polling, tested messaging, and expert recommendations, and monitoring the media to identify what is and isn't working.
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