Message Matters

One Hand Tied Behind Our Back

SUMMARY: Consistent with other reports warning that austerity is hindering the recovery, a new Brookings study shows that more than 2 million Americans might have jobs today if not for politicians pushing for cuts instead of jobs to keep our teachers and firefighters working instead of looking for work. Here's how to talk about it and the sequester in the context of last month's jobs report. (Also, scroll down for an Attack & Response on the House GOP's so-called "Working Families Flexibility Act.")

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CORE MESSAGE

Washington's self-inflicted jobs crisis is holding back an economy that's ready to move.

Connect: In this long and grueling recovery, our leaders should be doing everything they can to put Americans back to work so the economy can get back to full speed.

Contrast: Instead of hiring people to speed the recovery, Republicans in Congress are pushing to fire more teachers and firefighters -- demanding more of the austerity that has already cost us 2 million jobs.

Expose: These Republican lawmakers keep asking where the jobs are. Well, here they are -- taken away by a self-inflicted jobs crisis they wanted to pin on President Obama when they should have been helping America succeed.

Use analogy: Forcing European-style austerity on America -- like the 750,000 layoffs coming this year thanks to the sequester -- is making us climb out of the hole with one hand tied behind our back.

Lead: We could stop the sequester layoffs right now, but Republicans in Congress refuse to ask big corporations that offshore American jobs to pay even a dime more in taxes to pay for it.


ATTACKS AND RESPONSES


HOUSE REPUBLICANS: "Our bill, the Working Families Flexibility Act, gives working moms comp time so they have the flexibility to spend time with their children."
RESPONSE:


WHAT YOU NEED TO KNOW

We develop messaging by aggregating, analyzing and distilling polling, tested messaging, and expert recommendations, and monitoring the media to identify what is and isn't working. See here for some of the experts and organizations we draw on.

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