Message Matters

"Path to Poverty" For America

SUMMARY: This week, Republicans in Congress are back in their home districts desperately trying to convince their constituents that voting to disinvest in America to pay for more millionaire tax giveaways is really putting our country on the so-called "Path to Prosperity."

CORE MESSAGE

The Republican budget puts America on a Path to Poverty.

Connect: We need to rebuild the middle class, not shrink it one American family at a time.

Define: The Romney-Ryan budget would end Medicare as we know it and gut investments in our kids so oil company CEOs and their hedge fund managers can get more tax giveaways.

Explain: It would kill millions of American jobs and give up on the investments that make America competitive in the world -- all the while digging us deeper in debt with wasteful tax handouts.

Brand the plan: The GOP plan is a great strategy to bring in more checks from their corporate campaign donors, but it's a Path to Poverty for America - and Americans want no part of it.

Debunk: We tried their trickle-down economics before and all we got to show for it are massive deficits and a shrinking middle class.

Contrast: Our economy does better everyone pays their fair share, everyone gets a fair shot, and everyone plays by the same rules. 


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ATTACKS AND RESPONSES


CLAIM: "Hardworking taxpayers deserve a path to prosperity -- and Ryan is leading the way."
RESPONSE:


CLAIM: "The House GOP budget is courageous."
RESPONSE:


WHAT YOU NEED TO KNOW



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