Message Matters

What Americans Stand to Lose

SUMMARY: As we wait for the Supreme Court's decision on the health care law in June, here's how to talk about what's at stake for ordinary Americans.

CORE MESSAGE

 If Obamacare gets taken away, American families will pay the price.

Connect: Health care should be about ensuring all parents can take their kids to the doctor when they get sick, not scoring political points.

Define: Republicans want the courts to strike down Obamacare because it would cost the President politically, but it would cost the rest of us much more.

Illustrate: Without Obamacare, we'd have more bankruptcy for families struggling with serious illnesses, higher costs for small businesses, and children with pre-existing conditions denied coverage.

Affirm: There's nothing unconstitutional about Obamacare. It simply has a free-rider fee for people who don't buy their own health insurance and instead pass the cost to the rest of us.

Expose: The idea of making everyone take responsibility for their own care started as a Republican idea. Their views have changed. Fortunately, the Constitution has not.


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QUOTE TO REMEMBER

The Solicitor General under President Reagan, explaining why conservatives are now opposing the free-rider fee even though it's the "free-market alternative":

"It's politics."


ATTACKS AND RESPONSES


ATTACK: "The health reform law's individual mandate is unconstitutional."
RESPONSE:


MYTH: "Obamacare is a dangerous slippery slope to a broccoli mandate'"
RESPONSE:


ATTACK: "The polling shows Americans want the health care law struck down."
RESPONSE:


WHAT YOU NEED TO KNOW


We develop messaging by aggregating, analyzing and distilling polling, tested messaging, and expert recommendations, and monitoring the media to identify what is and isn't working.
See here for some of the experts and organizations we draw on.

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