Message Matters

Top 5 GOP Budget Frames

SUMMARY: GOP politicians and their allies at Fox News are using several misleading messaging frames to spin the Republican budget. Here's how to leave them scrambling -- GOP politicians and their allies at Fox News are using several misleading messaging frames to spin the Republican budget. Here's how to leave them scrambling --

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CORE MESSAGES TO BEAT THEIR FRAMES


1.    
THE SERIOUS, RESPONSIBLE "ADULT IN THE ROOM"

Killer Fact: Republicans squandered the $6 trillion Clinton budget surplus, doubled the national debt before handing it off to Obama, and fought for the Bush policies behind today's record deficits.

2.     "COURAGE"

Killer Fact: In the last six years, Republicans got 7 out of 10 Congressional campaign dollars spent by corporations that benefit the most from tax loopholes passed by those politicians.

3.     SAVING AMERICA FOR THE CHILDREN

Killer Fact: A recent poll shows 70% of Americans oppose cuts in federal education aid, but the GOP plan would deeply cut education at all levels: Head Start, K-12, and college.

4.     PROTECTING THE MOST VULNERABLE

Killer Fact: The Republican budget includes $3 trillion in tax handouts to corporations and the richest few, but cuts more than $1 trillion from programs like school lunches that vulnerable families rely on.

5.     ECONOMIC GROWTH

Killer Fact: The Republican plan could cost our economy over 4 million jobs in the next two years alone. Most Americans care most about jobs and the economy -- only 5% of Americans think the deficit is the most important problem facing our country.


We develop messaging by aggregating, analyzing and distilling polling, tested messaging, and expert recommendations, and monitoring the media to identify what is and isn't working. 
See here for some of the experts and organizations we draw on.

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