Top 5 GOP Budget Frames
SUMMARY: GOP politicians and their allies at Fox News are using several misleading messaging frames to spin the Republican budget. Here's how to leave them scrambling -- GOP politicians and their allies at Fox News are using several misleading messaging frames to spin the Republican budget. Here's how to leave them scrambling --
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CORE MESSAGES TO BEAT THEIR FRAMES
1. THE SERIOUS, RESPONSIBLE "ADULT IN THE ROOM"
Killer Fact: Republicans squandered the $6 trillion Clinton budget surplus, doubled the national debt before handing it off to Obama, and fought for the Bush policies behind today's record deficits.
- Letting seniors go bankrupt to avoid asking your campaign donors to pay their fair share is cowardly.
- Courage is standing up to the oil companies, big corporations, and millionaires funding your campaigns and demanding they pay their fair share.
- Do we really want America led by politicians who'll show courage only when their corporate campaign donors give them permission?
Killer Fact: In the last six years, Republicans got 7 out of 10 Congressional campaign dollars spent by corporations that benefit the most from tax loopholes passed by those politicians.
3. SAVING AMERICA FOR THE CHILDREN
- The Republican vision for our country is not the America we want to pass down to our kids and grandkids.
- The GOP budget would mean more parents without jobs, fewer teachers in our classrooms, and less food on our most vulnerable kids' breakfast tables.
- Here's how NOT to look out for the next generation: let their parents go bankrupt by gutting Medicare and Social Security, make it harder to afford college, and leave their roads and bridges crumbling.
Killer Fact: A recent poll shows 70% of Americans oppose cuts in federal education aid, but the GOP plan would deeply cut education at all levels: Head Start, K-12, and college.
4. PROTECTING THE MOST VULNERABLE
- The GOP budget would take food away from hungry kids and health care away from vulnerable seniors and working families. That's a plan to punish the most vulnerable, not protect them.
- It's no surprise -- the author of the Republican budget says he follows the teachings of atheist philosopher Ayn Rand, who preached that only rich people had value, working people were parasites, and selfishness was the highest virtue.
- We should be making sure every family has a fair shot of getting into the middle class -- not locking them out of it.
Killer Fact: The Republican budget includes $3 trillion in tax handouts to corporations and the richest few, but cuts more than $1 trillion from programs like school lunches that vulnerable families rely on.
5. ECONOMIC GROWTH
Killer Fact: The Republican plan could cost our economy over 4 million jobs in the next two years alone. Most Americans care most about jobs and the economy -- only 5% of Americans think the deficit is the most important problem facing our country.
We develop messaging by aggregating, analyzing and distilling polling, tested messaging, and expert recommendations, and monitoring the media to identify what is and isn't working. See here for some of the experts and organizations we draw on.
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