SUMMARY: Congratulations, America! The Supreme Court just upheld the health care law as constitutional. Now's our chance to communicate exactly what the law means.
Supreme Court upholds health care law: No more free riders and insurance companies can't rip us off.
Define the decision: The most conservative Supreme Court in history just upheld the health care law as constitutional.
Focus on people: This is a victory for American families. It means lower costs, more coverage, and insurance companies can't rip us off anymore. It's the law.
Affirm Constitution: Health care costs are a national crisis. The Court affirmed that our Constitution empowers our elected leaders to create national solutions.
Affirm the law: They affirmed that the "individual mandate" is a constitutional free rider fee that you don't pay if you already have health insurance. The Court agreed that the rest of us shouldn't keep paying for free riders.
Contrast: Republican politicians and their corporate funders have wasted taxpayer time and hundreds of millions of dollars attacking the law -- and they've vowed to keep doing so.
Bottom line: Obamacare protects us against free riders, reins in insurance companies, and it's upheld by the Constitution. It's time to move forward.
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FALSE ATTACK: "The 'individual mandate' is a massive tax hike!"
GO ON OFFENSE
For Attacks & Responses, click here: How To Beat Health Care Attacks.
For messaging on what Obamacare really does and means, see Reclaiming "Obamacare" and Women and Obamacare.
Messaging on the mandate itself is available here: Demystifying the Mandate. (It's really just a free-rider fee.)
For messaging on the stakes for ordinary Americans, see What Americans Stand to Lose.
Here are quotes and real world stories to share: Faces Behind the Statistics.
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