Message Matters

The Court's Immigration Ruling

SUMMARY: Today the Supreme Court struck down much of Arizona's anti-immigrant law as unconstitutional, while leaving in place the "show me your papers" provision -- with a clear warning that it's on thin ice and could be thrown out. Here's how to talk about the decision so we send a clear message about what it means for the future.

CORE MESSAGE

The Supreme Court decision is a warning to politicians: Arizona's overreach is not the way to go.

Connect: We're all frustrated with the country's broken immigration policy, but violating our Constitution and our nation's values isn't the way to fix it.

Define: The Supreme Court's decision is a warning to politicians that Arizona's overreach is not the way to go. But it's also a symbol of our nation's values at stake.

Explain: The Court struck down most of Arizona's law because a free-for-all by the states can't restore order to our immigration rules. But the "show me your papers" provision they let stand, for now, forces people to live in fear -- even if they were born in America.

Illustrate: "Show me your papers" means Justice Scalia could be forced to show his papers because of his last name and Justice Thomas could be stopped because of the way he looks.

Bottom line: The Court's decision reinforces what we all know: we need a responsible national immigration policy, not a patchwork of state policies that make our broken system worse. 

Words to use: New Americans, New American immigrants, Aspiring citizens, Roadmap to citizenship


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ATTACKS AND RESPONSES


EXCUSE: "The states are taking action on immigration because the federal government won't."
RESPONSE:

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WHAT YOU NEED TO KNOW


We develop messaging by aggregating, analyzing and distilling polling, tested messaging, and expert recommendations, and monitoring the media to identify what is and isn't working.
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