Taxes and Economic Growth
SUMMARY: Polling shows the American people prefer the progressive vision for the economy over Mitt Romney's "trickle-down" by almost 20 points. When the dots are laid out, people make the connection between taxes and economic growth -- here's how to do it.
America does better when we all do better.
Connect: Working families pay their taxes, so it isn't right when millionaires and big corporations don't do their fair share.
Why we pay: Paying taxes isn't fun, but it's our investment in America's future -- keeping our neighborhoods safe, maintaining our roads and bridges, and educating our kids.
Connect the dots: Businesses depend on our roads to ship their goods and need educated workers to hire. Americans who keep our country running are customers with money in their pockets -- and that means more jobs.
Define them: Republican politicians think those who benefit the most from our system should pay the least and need special tax loopholes regular workers can't get.
Contrast: When we tried it their way with "trickle down," we got the slowest job growth since World War II and record deficits. When President Clinton told millionaires and big corporations to pay their fair share, we got millions of new jobs and strong economic growth.
Connect with values: It's simple. Our economy works best when we value working families and everyone pays their fair share.
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ATTACKS AND RESPONSES
ATTACK: "Raising taxes on millionaires won't create jobs."
- When President Clinton told millionaires and big corporations to pay their fair share, we got millions of new jobs and strong economic growth.
- We should be putting money in the pockets of real job creators: the middle class whose spending keeps our businesses thriving and hiring. But Republicans would rather take from working families to give more to millionaires and big corporations already sitting on trillions of cash.
- When people who do well in America do well by America, we can help pay down our debt and put Americans back to work -- and that means more customers with money in their pockets.
- Everyone paying their fair share means America can invest in the things that keep our businesses thriving -- maintaining the roads they use, keeping their stores safe, and educating the workers they hire.
ATTACK: "Raising taxes isn't the answer to our debt crisis."
ATTACK: "Democrats are waging class warfare."
- As Warren Buffett tells it, the only class warfare in America is being waged by his class -- and they're winning.
- In America, we celebrate success and want everyone who plays by the rules to do well. And when people do well in America, they should do well by America so everyone has a fair shot.
- Our economy works best when everyone plays by the same rules, everyone pays their fair share, and everyone gets a fair shot.
WHAT YOU NEED TO KNOW
- In the 1950s and 1960s, when the highest marginal tax rates ranged from 70 to 92%, America built the interstate highway system, put a man on the moon, made our education system the envy of other countries -- and had a thriving middle class and an economy unparalleled in the world.
- In the 1990s, when President Clinton told millionaires and big corporations to pay their fair share, we got millions of new jobs and strong economic growth.
- We tried "trickle down" tax giveaways for the richest few and they failed: The Bush tax cuts exploded the deficit while failing to create jobs.
- The Romney-Ryan budget for America would not only gut the investments that make America competitive in the world, it would also make the debt worse by providing $3 trillion in corporate and millionaire tax giveaways -- with an average of $150K for the richest 1%.
- The average tax rate paid by the richest of the richest few -- the wealthiest 0.1% -- is at nearly the lowest rate in over 50 years.
- Warren Buffett, Bill Gates, Mark Zuckerberg, Mike Bloomberg, and hundreds of "patriotic millionaires" say the wealthiest Americans like them should do what's right and pay higher taxes.
- Poll after poll after poll shows that most Americans support proposals like the Buffett Rule to have millionaires and wealthiest few pay higher taxes. More than two-thirds of Americans also think the federal tax system benefits the rich and is unfair to ordinary workers.
We develop messaging by aggregating, analyzing and distilling polling, tested messaging, and expert recommendations, and monitoring the media to identify what is and isn't working. See here for some of the experts and organizations we draw on.
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