Message Matters

Taxes


"We're done on taxes but Democrats want to raise them even more."


"Republicans in Congress are willing to raise taxes if Democrats agree to entitlement reform."


"Raising taxes on the wealthy won’t cr
eate jobs."


"We can't raise taxes on the wealthy because they're our job creators."


"Half of Americans don't pay taxes -- low-income people aren't paying their fair share."


"In Obama’s government-centered society, you need taxes to spread the wealth around."


"President Obama is a hypocrite. Why doesn't he just donate his own money to the federal government?"


"Everyone's tax rates should be as low as what billionaires pay."


"Democrats are waging class warfare."


"The Buffett Rule isn't worth it because it raises only a pittance amount of money."


CORPORATE TAXES


"The corporate tax rate is the highest in the world."


"We should move to a territorial foreign tax system."


"A repatriation tax holiday will create jobs for millions of Americans."


"A repatriation tax holiday will raise
billions for the U.S. Treasury."


We develop messaging by aggregating, analyzing and distilling polling, tested messaging, and expert recommendations, and monitoring the media to identify what is and isn't working. See here for some of the experts and organizations we draw on.

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