Message Matters

Voting Rights

 

ATTACK: "We need these voter ID laws to protect our elections against rampant voter fraud."
RESPONSE:


ATTACK: "If you need ID to buy cold medicine or to get on an airplane, you should have to show ID to vote."
RESPONSE:


FALSEHOOD: "These voter ID laws don't suppress voters."
RESPONSE:


ATTACK: "We need to tougher laws because Democrats rig and steal elections."
RESPONSE:


ATTACK: "Democrats are trying to steal elections by registering dogs and dead people to vote."
RESPONSE:


FALSEHOOD: "The Obama campaign is trying to end early voting for our military in Ohio."
RESPONSE:

 

We develop messaging by aggregating, analyzing and distilling polling, tested messaging, and expert recommendations, and monitoring the media to identify what is and isn't working. 
See here for some of the experts and organizations we draw on.

Copyright © 2011 Media Matters Action Network. All rights reserved.