Message Matters

Energy & Environment

 

CLIMATE CHANGE

KEYSTONE

BIG OIL

CLEAN ENERGY 


CLIMATE CHANGE

ATTACK: "We shouldn't deal with climate change until the economy is stronger."
RESPONSES


ATTACK: "The EPA doesn't have the authority to regulate carbon emissions -- it's a power grab."
RESPONSES:


ATTACK: "The United States shouldn't have to act on climate change until China does."
RESPONSES:

ATTACK: "The snowstorms cast doubt on climate change."
RESPONSES:

[If you are talking to friends & family, relate to past conversations and use validators.]


[If you have limited airtime, answer the question you want to answer.]


[If you are up against climate change deniers, discredit them and pivot.]


KEYSTONE


"Canada's tar sands would contribute little to climate change."


"Keystone could create 20,000 jobs."


"Keystone will allow us to get more oil from Canada and less from the Middle East."


"Trust us, Keystone XL will be safe."


"Keystone will lower gas prices."


"Obama is putting politics before jobs -- he's just trying to please environmentalists."


BIG OIL

"Obama is driving up gas prices."


"More domestic drilling would immediately lower gas prices."


"Cutting oil subsidies will raise gas prices."


"Cutting oil subsidies will kill jobs."


"Big Oil profits actually help the middle class, especially retirees."


"Cutting oil subsidies will hinder domestic oil exploration."


CLEAN ENERGY

"Solyndra is what happens when politicians hand out taxpayer funding to their friends."


"Renewable energy projects are a waste of taxpayer money."


"Government funding for clean energy destroys jobs."


"Subsidies for wind and solar energy have resulted in virtually nothing."


"EPA regulations are strangling job creation."

We develop messaging by aggregating, analyzing and distilling polling, tested messaging, and expert recommendations, and monitoring the media to identify what is and isn't working. See here for some of the experts and organizations we draw on.

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