Message Matters


"Illegal immigrants are taking our jobs."

"Any form of legalization is amnesty."

"Obama's DREAM policy will take away college spots and jobs from our own kids."


"The states are taking action on immigration because the federal government won't."

"Illegal immigrants don't pay taxes but they still get welfare."

"Illegal immigrants are criminals and commit more violent crimes than US citizens."


"Our country would be better off if we deported all illegal immigrants."

"The Framers didn't want to give citizenship to everyone who is born in the United States."

"Illegal immigrants come to America so they can have anchor babies and stay in our country."

We develop messaging by aggregating, analyzing and distilling polling, tested messaging, and expert recommendations, and monitoring the media to identify what is and isn't working. See here for some of the experts and organizations we draw on.

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