One Pagers

The White House Plan On Gun Violence

January 17, 2013 9:49 am ET
The President's plan to reduce gun violence is not only a comprehensive package of common sense solutions, it's a call to action -- for lawmakers and the American people. We must and will get stronger gun laws. The only question is how much of a fight the NRA lobbyists will put up. Here's how to fight back and push forward -- start by calling them out for using the President's daughters in an attack ad.

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  • What kind of country do we want to live in? One where every kid has to have an armed guard and a bulletproof backpack to get through a school day safely? Or one where it's harder for dangerous people to get dangerous weapons so the rest of us can live in freedom?
  • Shouldn't the burden be on the bad guys instead of the good guys?

ATTACK: "The President is an elitist hypocrite who thinks his kids deserve armed guards but yours don't."

  • Exploiting the President's children in the wake of an elementary school massacre is beyond the pale. A president's children should not be used as pawns in a political fight, period.
  • The President is a parent, but he and no one else is the President. His family faces dangerous threats that the rest of us don't, like assassination attempts that endanger the country.
  • The truth is that NRA lobbyists are trying to boost gun sales by requiring every school everywhere to arm up teachers and volunteers with guns -- even though armed security on site weren't able to stop the Columbine and V-Tech massacres.
  • So we know for a fact that we already tried the NRA plan and it didn't work. For the NRA lobbyists, this isn't about protecting children, it's about profit.

ATTACK: "We should arm up all teachers and require armed volunteers and security guards in every school."

  • We know for a fact that armed guards on site weren't able to prevent the school shootings at Columbine and Virginia Tech. If a killer with a military-style assault weapon wants to shoot up a school, an armed guard is not an obstacle -- he's just the first target.
  • Look, parents don't want guns in every classroom and their young kindergarten teacher wearing a shoulder holster. All it takes is just one gun left in an unlocked drawer for tragedy to strike.
  • But if school districts want more highly-trained police officers who live in the community, who are from the community, and who are wanted by the community, they should be able to choose that -- just like the President's plan allows.
  • On the other hand, the NRA lobbyists are proposing to require every school everywhere to give guns to untrained personnel and volunteers who really don't understand how to work in a school setting. That's just adding more guns to chaotic situations.
  • And what happened to their rallying cries about states' rights and parents and localities knowing better than the federal government?


Congress chose to legalize the gun that killed the Newtown children. We're about to make it right.

Connect: The Newtown massacre touched our hearts and called us to action.

Define the plan: The President is answering that call with a plan to keep dangerous weapons out of the hands of dangerous people.

Illustrate: Requiring a criminal background check for every gun sale will keep our kids safer. Banning high-capacity magazines and military-style assault weapons -- which are designed to kill as many people as possible, as fast as possible -- will prevent more violence.

Define us: This is about the good guys -- including the families of gun violence victims, advocates, responsible gun owners, faith leaders, and law enforcement -- standing together against the bad guys to support common sense solutions.

Contrast: NRA lobbyists care more about protecting gun industry profits than they do about protecting children from massacres. No surprise there are so many shootings with the loopholes they lobby for. 

Lead: Before Newtown, Congress chose to side with NRA lobbyists. This is our lawmakers' chance to make things right.

We develop messaging by aggregating, analyzing and distilling polling, tested messaging, and expert recommendations, and monitoring the media to identify what is and isn't working. 
See here for some of the experts and organizations we draw on.


Posted in - Guns - Crime

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