Gun Violence: Prep Guide
Congress chose to legalize the gun that killed the Newtown children. Time to make it right.
GO ON OFFENSE, LEAD WITH VALUES
Define the opposition: NRA Lobbyists vs. Gun Owners.
Flip their frame: Flipping the Gun Rights Frame.
Discredit their approach (arming up our schools): Guns In Schools.
Bolster support for the assault weapons ban: Assault Weapons Ban.
USE THESE WORDS INSTEAD OF THOSE
Words to use
Preventing gun violence / Gun violence prevention
Words to avoid
UNDERMINE THEIR CLAIMS
FACT: The Supreme Court Says Guns Can Be Regulated In A Manner Consistent With The Second Amendment
FACT: "More Guns, Less Crime" Author Has Been Discredited
FACT: Greater Firearm Availability Is Actually Linked To Higher Rates Of Homicide And Suicide
FACT: Specific Proposals, Such As The Assault Weapons Ban And Requiring Background Checks On Every Gun Purchase, Have Strong Public Support
FACT: The NRA's Ability To Influence Electoral Outcomes Has Been Vastly Overstated By The Media. 95% Of The Money The NRA Spent In 2012 Went To Losing Races
FACT: Assault Weapons Ban Would Allow Current Owners To Keep Their Weapons
FACT: Assault Weapons Are Designed To Be More Lethal Than Other Firearms
FACT: Private Sales Without A Background Check, Which Are Often Conducted At Gun Shows, Are Extremely Common
FACT: Gun Show Loophole Legislation Allows For Private Sales To Continue, So Long As A Background Check Is Performed On The Buyer
FACT: Executive Order Proposals On Gun Violence Have Not Involved Restricting Weapons That Law-Abiding Americans Can Purchase
We develop messaging by aggregating, analyzing and distilling polling, tested messaging, and expert recommendations, and monitoring the media to identify what is and isn't working. See here for some of the experts and organizations we draw on.
Posted in - Guns - Crime