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Our Chief In Command

October 23, 2012 11:03 am ET
The insta-polls and political commentators agree that President Obama won the final debate. Despite Mitt Romney's attempts to hide his positions, President Obama played offense and exposed Romney as unsteady, uninformed, and unfit to be the Commander-in-Chief.

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CORE MESSAGE

Mr. Romney, the Cold War wants its foreign policy back and the Bush years want their blunders back.

Connect: Americans want a Commander-In-Chief who is strong, steady, and decisive -- a leader who makes the right calls at home and abroad.

Warn: Whether it's Iran, Afghanistan, Libya, or Syria, Mitt Romney keeps hiding his real positions -- sending the wrong message to our troops and our allies and enemies around the world.

State of play: Last night, the President was in command and held Romney accountable -- whether for calling Russia our #1 geopolitical foe, saber-rattling on Iran, or complaining that our Navy isn't more like it was in the days of horses and bayonets.

Call out: Mr. Romney, the Cold War wants its foreign policy back, the Bush years want their blunders back, and the 1920s would like their economic policies back, too.

Contrast: President Obama says what he means and gets results. Our allies and our troops know where he stands. Strong, steady, and clear leadership: that's what a Commander-in-Chief looks like.


MESSAGING HIGHLIGHTS FROM THE PRESIDENT


The 1980s are now calling to ask for their foreign policy back because, you know, the Cold War's been over for 20 years. [Get more messaging here.]

Governor, we also have fewer horses and bayonets because the nature of our military's changed....The question is not a game of Battleship where we're counting ships. [Get the facts here.]

Nothing Governor Romney just said is true, starting with this notion of me apologizing. This has been probably the biggest whopper... [Get the facts here.]

Well, Governor Romney's right. You are familiar with jobs being shipped overseas, because you invested in companies that were shipping jobs overseas. [Get more messaging here and here.]

Governor Romney maybe hasn't spent enough time looking at how our military works. [Get more messaging on defense spending here and here.]


RESOURCES


Get President Obama's second-term plan for America here.

Get the latest messaging on what Mitt Romney would do to America: Repeat Bush But Don’t Remember Him, Top-Down Class Warfare, and Romney's 5 Fatal Flaws On Foreign Policy.

Fact check: Another Debate, Another Litany Of Romney Falsehoods

Fact check: At The Last Presidential Debate: Romney Told 24 Myths In 41 Minutes

Insta-polls: Public Policy Polling (swing state voters), CNN (registered voters), CBS (undecided voters), and focus group (undecided "Wal-Mart Moms" in Florida).

We develop messaging by aggregating, analyzing and distilling polling, tested messaging, and expert recommendations, and monitoring the media to identify what is and isn't working. See here for some of the experts and organizations we draw on.


 


Posted in - Foreign Policy - Economy - National Security - 2012 Elections - Jobs

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