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Tax Admission

September 26, 2012 8:33 am ET
Mitt Romney inadvertently squashed one of his campaign's favorite attacks against President Obama when he said yesterday that "I admit this, he has one thing he did not do in his first four years": "raise taxes." Here's messaging to go on offense.

CORE MESSAGE

As Mitt Romney said, President Obama did not raise your taxes. Will Romney now admit that he will?

Connect: Once in a while, even the shiftiest politicians let down their guard and let the truth slip by.

Define: As Mitt Romney finally admitted, President Obama "has one thing he did not do in his first four years" -- "raise taxes."

Contrast: Romney is the one with a plan to raise taxes on the entire middle class – including half of America he insulted as irresponsible victims.

Illustrate: Romney's tax plan would make a middle-class family pay $2,000 MORE so a millionaire can pay $250,000 LESS.

Explain: Obamacare also has a free rider fee that Romney called a "penalty" when he did it but a "tax" when Obama did it. But now Romney has finally cleared it up for us: it’s not a tax.

Debunk: In fact, taxes are near historical lows for everyone -- especially for the richest few who are richer than ever while working people are scraping by. We need leaders who want to change that, not make the rigged tax code worse.


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ATTACKS AND RESPONSES


MITT ROMNEY: "My low tax rate is fair because a low capital gains tax rate encourages economic growth and helps avoid double taxation."
RESPONSE:

  • Mitt Romney is actually arguing it's fair for a guy who banked $14 million last year to pay lower taxes than a middle class family. He saved over $1 million last year thanks to the historically low capital gains tax rate we have now -- and then stashed it overseas.
  • It's ridiculous to say cutting taxes for rich people creates jobs. Tax cuts for the wealthy don't help our economy grow -- and that's something that both nonpartisan research and any American still pounding the pavement for a job could tell you.
  • Romney has real nerve trotting out the "double taxation" excuse when his own capital gains income was never taxed before it appeared in his bank accounts -- and that's the usual case when it comes to capital gains, or money made from money.
  • Even President Reagan thought that income from wealth and income from working in a job should be taxed the same. But as people who knew Reagan have said, Mitt Romney is no Ronald Reagan.

WHAT YOU NEED TO KNOW

For a full rundown of what Mitt Romney's 2011 tax return shows and doesn't show, please click here: Romney's Glass House.

 
We develop messaging by aggregating, analyzing and distilling polling, tested messaging, and expert recommendations, and monitoring the media to identify what is and isn't working. See here for some of the experts and organizations we draw on.


 


Posted in - Taxes - Economy - 2012 Elections

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