One Pagers
Print

The America Romney Scorns

September 18, 2012 1:37 pm ET
In a jaw-dropping video reported by Mother Jones, Mitt Romney is overheard telling his millionaire donors what he really believes: half of America is not worth his time. We must put a face on the Americans he has so disdainfully written off.

CORE MESSAGE

Mr. Romney, America is one of the hardest-working nations on earth.

Which Americans are you calling irresponsible?

Which Americans are you calling irresponsible freeloaders, Mitt Romney?

The military, the elderly, students, and working parents.


Share: http://bit.ly/OBy51h | Facebook Share on Facebook  | Twitter Share on Twitter


ATTACKS AND RESPONSES 


MITT ROMNEY: "Half of Americans don’t pay taxes."
RESPONSE:


WHAT YOU NEED TO KNOW

  • Most of the states with the lowest percentage of people who don't file income tax returns -- because they don't make enough income to do so -- are solidly Republican states.
  • Over 60% of families who don't owe federal income taxes are working -- they're just not making enough income to have to pay more. But they do pay payroll taxes and all sorts of other taxes.
  • Of the nearly half, or 44%, of those American families that end up not paying federal income taxes due to tax benefits, it's because they're getting tax benefits for the elderly.
  • In the last two years, Mitt Romney paid an average tax rate of 14% on the money he's made off of the wealth he already has -- meaning that means he pays a lower tax rate than a typical family making a middle-class income.
  • Congressman Ryan has proposed a plan that would've let Mitt Romney pay less than 1% in income taxes.
  • Many millionaires and billionaires -- approximately 55,000 -- are paying lower taxes than millions of middle-class Americans. In fact, in 2009, 1,500 millionaires managed to pay no federal income taxes on their millions.
We develop messaging by aggregating, analyzing and distilling polling, tested messaging, and expert recommendations, and monitoring the media to identify what is and isn't working. See here for some of the experts and organizations we draw on. 


 


Posted in - Taxes - Economy - 2012 Elections

Click to see the One-Pagers for selected date

Calendar

Upcoming messaging opportunities

Click on the google icon to add this calendar to your Google calendar.