Romney's Rules* (*Subject To Change Without Notice)

STRATEGY 

• Mitt Romney often flip-flops to appeal to one element or another of his party. This flip-flop, however, shows just how far Romney will go to try change reality for pure political expediency.
• Ultimately it's about his belief that he should get to play by a different set of rules than everyone else.

GO ON OFFENSE

Break It Down: Straight talk, Romney-style: It's not a tax. It is a tax. It wasn't a tax when I did it, but it is when Obama does it.  [Tweet it! ]

Brand It: Romney's Rules: one set of rules for him, another for everyone else. (Note: His are subject to change, without notice and depending on who's asking and when.) [Tweet it! ]

• It's a "penalty" when Romney does it, a "tax" when Obama does it.
• Just like when it comes to paying taxes: Romney stashes money in offshore accounts and pays 14% on the rest -- paying their fair share is for other people.
• Or who should pay more: Romney thinks he should pay less taxes, but you should pay more.

What It All Means: What Romney's really saying on Obamacare: I want to repeal the best health care idea I've ever had! [Tweet it! ]

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