GOP Tax Plan

CORE MESSAGE

The Republican Tax Plan: You pay more so they pay less.

Define: Mitt Romney and Republicans in Congress want millions of hardworking Americans to pay more so the wealthiest few can pay less.

Explain: That's right. Tax breaks for them. Tax hikes for you. Their budget would cut taxes for hedge fund managers and trust fund kids, while raising taxes on the middle class.

Illustrate: They think the millionaire who's driving a red Ferrari should pay less taxes but the guy with grease under his fingernails who's fixing the brakes should pay more.

Expose: And as if being poor isn't hard enough work, Romney and Republicans in Congress would raise their taxes, too.           

Values: Which America do we want: a nation where working families pay more so the wealthy can pay less, or one where everyone pays their fair share?

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WHAT YOU NEED TO KNOW

• The Republican tax plan would give millionaires a tax cut of $300,000 but raise taxes on working Americans who make between $50K-100K by between $1,300 and $4,500. (Full report here.)
• Many millionaires and billionaires -- approximately 55,000 -- are paying lower taxes than millions of middle-class Americans.
• In fact, in 2009, 1,500 millionaires managed to pay no federal income taxes on their millions.

We develop messaging by aggregating, analyzing and distilling polling, tested messaging, and expert recommendations, and monitoring the media to identify what is and isn't working. See here for some of the experts and organizations we draw on.