Romney's Corporate Experience

CORE MESSAGE

How is it everyone knows Rush Limbaugh is bad for business, except Mitt Romney?

Connect: In America, what's bad for women and families is bad for business.

Define: American business leaders are breaking with Rush Limbaugh, but Mitt Romney won't.

Call out: Why does the politician running on his corporate experience NOT get that what's bad for women and families is bad for business?

Discredit: Because when Romney was making millions for Wall Street, he just had to know how to make the richest few richer -- no matter the expense to everyone else.

Contrast: We need leaders who understand that America works best when it works for everyone -- including women and families.

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ATTACKS AND RESPONSES

ROMNEY ON LIMBAUGH: "It's not the language I would have used."
RESPONSE:

• Business executives know that what's bad for women and families is bad for business -- a politician running on his corporate experience should get it, too.
• We need leaders with real backbone, but as conservative columnist George Will said of the Republican candidates, "They want to bomb Iran, but they're afraid of Rush Limbaugh."
• If these politicians can't even stand up to Rush Limbaugh, how will they stand up to special interests in Washington?

ROMNEY ON ROMNEY: "What I know is the economy. I've spent my life in the real economy. I understand why jobs come and why they go."
RESPONSE:

• Here's what Mitt Romney knows about our economy: how to let Wall Street get away with abusing the rules and make working families pay more so millionaires like him pay less.
• Of course Romney understands why jobs come and go: picking apart companies and laying off workers is how he made millions for Wall Street.
• Look no further than how he would have handled the U.S. auto industry when it was teetering on the brink: he wanted to let Detroit go bankrupt, which would have put over a million Americans out of work.

GOP ON ROMNEY: "He's a businessman and our country should be run more like a business."
RESPONSE:

• Time and time again Romney would've made the wrong business call for our country -- like pushing to "let Detroit go bankrupt" and let Wall Street get away with abusing the rules even after the big banks crashed our economy.
• Now, American business leaders are breaking with Rush Limbaugh, but Mitt Romney won't. How is it everyone knows Limbaugh is bad for business, except Romney?

WHAT YOU NEED TO KNOW

• In the wake of Rush Limbaugh's attackson Sandra Fluke:
  • Over 50 companies have publicly pulled their ads.
  • Almost a hundred advertisers have told the company that syndicates his show to radio stations that they don't want to be associated with Limbaugh -- or any other offensive programming similar to his.
• Republican politicians like Mitt Romney and right-wing media figures are refusing to stand up to Limbaugh -- while other members of the GOP leadership and conservative figures have condemned his attacks.
• Successful business executives know that in the U.S., women make most of the purchasing decisions. In fact, three fourths of household spending are controlled by women.
• While Mitt Romney was making his millions, he laid off thousands of workers. He also called for Detroit to go bankrupt, even though that was the wrong business call because it would've pushed America's auto sector off the cliff -- taking over a million jobs and our economy along with it.
• When Romney was the governor of Massachusetts, his state ranked 47th in job growth.
• Mitt Romney's $11 trillion tax plan would overwhelmingly go to a tiny number of the wealthiest few -- including himself -- while cutting Social Security and Medicarebenefits that working Americans have set aside for their retirement.

We develop messaging by aggregating, analyzing and distilling polling, tested messaging, and expert recommendations, and monitoring the media to identify what is and isn't working. See here for some of the experts and organizations we draw on.