One Pagers

Super Tuesday

March 07, 2012 12:32 pm ET
Mitt Romney survived Super Tuesday, barely pulling it off in Ohio but only after voters in the $200K category put him over the top and his billionaire-funded super PAC outspent his opponents by 3 to 1. After outspending his rivals in Tennessee by 9 to 1 and in Oklahoma by 50 to 1, he still lost both states.


Mitt Romney survived Super Tuesday, but he's got a tough road ahead with regular voters.

Connect: In the midst of all the political commentary, let's not forget that Americans want leaders who'll fight for all of us -- not just those who write the biggest campaign checks.

Contrast: Mitt Romney wants to give the richest 1% like him more tax handouts but shift the burden to working families and cut Social Security and Medicare.

Define the results: It's no wonder he won with the richest voters in all the Super Tuesday states, even the ones he lost.

Illustrate: He scratched out a win in Ohio after voters in the $200K category put him over the top, but he still struggled with regular voters.

Look ahead: Romney survived Super Tuesday, but he's got a tough road ahead with voters who work for a living. They're on to him and what he stands for -- and they're not buying it.

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  • Mitt Romney's $11 trillion tax plan would overwhelmingly go to a tiny number of the wealthiest few -- including himself -- while cutting Social Security and Medicare benefits that working Americans have set aside for their retirement.
  • Regardless of their income, gender, party affiliation, geographic region, or any other demographic category studied, 65% of Americans agree Mitt Romney favors the rich over the middle class. And over half of Americans agree that the more they learn about Romney, the less they like him.
  • Mitt Romney swept the $200,000 income category in every single GOP primary state so far where exit polling for that category was available -- even in the states he lost.
  • In Ohio, Romney's margin of victory was so small that he owes his narrow win there to voters making $200K who put him over the top.
  • In all the states where exit polls asked who best understands average Americans' problems, voters picked someone other than Romney: OH, TN, and VT.
  • Romney outspent his opponents in Tennessee by 9 to 1 and in Oklahoma by 50 to 1, but he still lost both states.
  • Mitt Romney's super PAC raked in $30 million from just 200 donors -- the wealthiest of the wealthiest few -- during the second half of 2011 alone. In fact, hedge fund or private equity moguls make up more than half of the top donors to his super PAC. 
  • As a resource, here are the exit/entrance polls for all the GOP primary states so far where one was available: AZ, FL, GA, IA, MA, MI, NH, NV, OH, OK, SC, TN, VA, and VT.

We develop messaging by aggregating, analyzing and distilling polling, tested messaging, and expert recommendations, and monitoring the media to identify what is and isn't working.
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Posted in - 2012 Elections

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