One Pagers
Print

Super Tuesday

March 07, 2012 12:32 pm ET
Mitt Romney survived Super Tuesday, barely pulling it off in Ohio but only after voters in the $200K category put him over the top and his billionaire-funded super PAC outspent his opponents by 3 to 1. After outspending his rivals in Tennessee by 9 to 1 and in Oklahoma by 50 to 1, he still lost both states.

CORE MESSAGE

Mitt Romney survived Super Tuesday, but he's got a tough road ahead with regular voters.

Connect: In the midst of all the political commentary, let's not forget that Americans want leaders who'll fight for all of us -- not just those who write the biggest campaign checks.

Contrast: Mitt Romney wants to give the richest 1% like him more tax handouts but shift the burden to working families and cut Social Security and Medicare.

Define the results: It's no wonder he won with the richest voters in all the Super Tuesday states, even the ones he lost.

Illustrate: He scratched out a win in Ohio after voters in the $200K category put him over the top, but he still struggled with regular voters.

Look ahead: Romney survived Super Tuesday, but he's got a tough road ahead with voters who work for a living. They're on to him and what he stands for -- and they're not buying it.


Share: http://bit.ly/xXw0rO | Share on Facebook | Share on Twitter


WHAT YOU NEED TO KNOW

  • Mitt Romney's $11 trillion tax plan would overwhelmingly go to a tiny number of the wealthiest few -- including himself -- while cutting Social Security and Medicare benefits that working Americans have set aside for their retirement.
  • Regardless of their income, gender, party affiliation, geographic region, or any other demographic category studied, 65% of Americans agree Mitt Romney favors the rich over the middle class. And over half of Americans agree that the more they learn about Romney, the less they like him.
  • Mitt Romney swept the $200,000 income category in every single GOP primary state so far where exit polling for that category was available -- even in the states he lost.
  • In Ohio, Romney's margin of victory was so small that he owes his narrow win there to voters making $200K who put him over the top.
  • In all the states where exit polls asked who best understands average Americans' problems, voters picked someone other than Romney: OH, TN, and VT.
  • Romney outspent his opponents in Tennessee by 9 to 1 and in Oklahoma by 50 to 1, but he still lost both states.
  • Mitt Romney's super PAC raked in $30 million from just 200 donors -- the wealthiest of the wealthiest few -- during the second half of 2011 alone. In fact, hedge fund or private equity moguls make up more than half of the top donors to his super PAC. 
  • As a resource, here are the exit/entrance polls for all the GOP primary states so far where one was available: AZ, FL, GA, IA, MA, MI, NH, NV, OH, OK, SC, TN, VA, and VT.

We develop messaging by aggregating, analyzing and distilling polling, tested messaging, and expert recommendations, and monitoring the media to identify what is and isn't working.
See here for some of the experts and organizations we draw on.


 


Posted in - 2012 Elections

Click to see the One-Pagers for selected date

Calendar

Upcoming messaging opportunities

Click on the google icon to add this calendar to your Google calendar.