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Romney's Regular Voter Problem

February 29, 2012 9:20 am ET
Despite growing up in Michigan and heavily outspending his opponents, Mitt Romney won ugly in the Michigan primary. After struggling to connect with regular voters, Romney won among six-figure earners and lost with everyone else.

CORE MESSAGE

If it comes to facing millions of voters who work for a living, Romney's in trouble.

Connect: We need leaders who'll fight for the middle class and everyone trying to get in it.

Contrast: Romney wanted to let Michigan's working families fail and he's still demanding more tax giveaways for millionaires like him.

Define: It's no wonder Romney only won among six-figure earners and lost with everyone else -- even in his home state of Michigan.

Remind: In state after state, Romney does worse with voters the closer they get to the average American income.

What it means: Romney's got a regular voter problem: they're on to him and what he stands for and they're not buying it.


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WHAT YOU NEED TO KNOW

We develop messaging by aggregating, analyzing and distilling polling, tested messaging, and expert recommendations, and monitoring the media to identify what is and isn't working. See here for some of the experts and organizations we draw on.


 


Posted in - 2012 Elections

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