One Pagers

Keystone: The Next Round

January 27, 2012 8:39 am ET
A new Media Matters analysis shows that media coverage of the Keystone XL pipeline has been imbalanced and misleading. As KXL proponents in Congress try to force the pipeline's construction in spite of the President's decision, here's how to stay on offense.


With Keystone, Big Oil gets the profits, foreign countries get the oil, and Americans get all the risks.

Connect: If we're going to risk building a pipeline through America, it better benefit Americans.

Define: With Keystone, Big Oil gets the profits, foreign countries get the oil, and we get all the risks.

Illustrate: A pipeline built through America to sell foreign oil to foreign countries risks disaster for American farmers and ranchers -- just so Big Oil can make billions.

Discredit: Keystone is about protecting the profits of Big Oil campaign donors and hurting the President politically -- not about America's best interests. We'd get all the risks and not even get the oil.

Bottom line: We should never mistake the interests of Big Oil for the interests of the American people or our economy.

Tweet: Here's how #KXL plays out: foreign countries get the oil, #BigOil gets the cash, American ranchers, farmers & families get the risks


"Keystone could create 20,000 jobs."

  • Of course that's what Big Oil claims, but the only independent study of Keystone found that those industry numbers are wildly exaggerated.
  • Actually, the pipeline could kill more jobs than it creates. It would raise gas prices in the Midwest, laying off thousands in trucking and tourism. And a rupture in Keystone would devastate farms and ranches along the pipeline, just like the BP Oil spill devastated Gulf fishermen.
  • Keystone's sponsor could now face an SEC investigation into whether it broke federal law by deceiving shareholders with inflated job number estimates.
  • Letting a foreign company transfer foreign oil across America just so it can be sold to foreign countries is not a jobs plan. But it's a great plan for Big Oil to make billions.

"Keystone will allow us to get more oil from Canada and less from the Middle East."

  • If the oil is in Canada, why send it all the way across America to the Texas coast? Because the oil can then be shipped overseas from the Texas ports. TransCanada refuses to even promise that the oil will be used in the U.S.
  • We are not going to get the oil. The Canadian oil that would be carried on Keystone is not destined for America -- it's destined to be shipped overseas.
  • Expert analyses show the Keystone XL pipeline will do nothing to reduce U.S. dependence on oil from foreign countries, including those in the Middle East.

"If this pipeline isn't built, China will get our oil."

"Trust us, Keystone XL will be safe."


We develop messaging by aggregating, analyzing and distilling polling, tested messaging, and expert recommendations, and monitoring the media to identify what is and isn't working. 
See here for some of the experts and organizations we draw on.


Posted in - Energy - Economy - Environment - Jobs

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