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Putting the 1% First

December 05, 2011 8:12 am ET

It's not just Republicans in Congress. Washington Republicans' refusal to put money in the pockets of everyday working Americans to create jobs instead of protecting tax giveaways for millionaires is right in line with their top presidential hopeful.


QUOTE TO REMEMBER


"I'm not looking to put money in people's pockets."
- Mitt Romney


CORE MESSAGE

Whether it's Millionaire Mitt, or millionaires in Congress, Republican politicians put the wealthiest 1% first.

Connect:  Working Americans are struggling and our middle class is getting crushed -- our leaders need to put them first.

Define:  But Republican politicians keep protecting millionaires and the richest 1% instead of fighting for Americans who work for a living.

Illustrate: They're willing to take jobs away from American workers and money away from small business owners just to protect millionaire tax giveaways.

Contrast: Millionaire tax giveaways don't create jobs. More dollars in the pockets of middle-class Americans means our businesses will have more customers -- and that means more hiring.

Values: We all do better when we all do better. Politicians who look out for the wealthiest 1% instead of all Americans have no business leading America.

Words to use: Romney is Mr. 1%
Millionaire Mitt, Tax giveaways for millionaires,
Americans who work for a living, Reward work instead of wealth


WHAT YOU NEED TO KNOW


THE PHOTO THAT SAYS IT ALL

Mitt Romney - Mr. 1%


We develop messaging by aggregating, analyzing and distilling polling, tested messaging, and expert recommendations, and monitoring the media to identify what is and isn't working.  See here for some of the experts and organizations we draw on.


 


Posted in - Taxes - Economy - 2012 Elections - Jobs

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