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The "Romney Rule"

October 06, 2011 8:55 am ET

Leading GOP presidential contender Mitt Romney is a multi-millionaire, but he pays a lower tax rate than middle-class American families and he wants to keep it that way. Americans who represent the other 99% of America have had enough. #OccupyWallSt


CORE MESSAGE

What's the opposite of the Buffett Rule? The "Romney Rule."

Define: The "Romney Rule" says that millionaires like Mitt Romney deserve to pay lower taxes than working middle-class families. It's the opposite of the Buffett Rule, which says middle-class families shouldn't pay higher taxes than any millionaire.

Contrast: Millionaire Mitt Romney thinks he should pay lower taxes than a maid or a master sergeant. That's exactly the kind of thinking that ordinary Americans are joining together to stand up against.

Connect: Americans are beyond angry and frustrated with not being heard by the people they elect who only listen to the millionaires and corporate sponsors like the Koch Brothers who fund their campaigns. 

Explain: That's why you're seeing Americans from unemployed people to airline pilots taking to the streets.

Core values: America was founded as a country where we reward hard work more than how much money anyone's family has. Americans get it. Millionaire politicians and their Wall Street backers need to get it too.


Tweet: #OccupyWallSt more popular with voters than TeaParty, Romney, or GOP Cong b/c protestors fighting for ppl and others fighting for $ & power.


QUOTE OF THE DAY


Romney's take on #OccupyWallSt: "I'm just trying to get myself to occupy the White House." 


WHAT YOU NEED TO KNOW

We develop messaging by aggregating, analyzing and distilling polling, tested messaging, and expert recommendations, and monitoring the media to identify what is and isn't working.  See here for some of the experts and organizations we draw on.


 


Posted in - Taxes - Economy

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