One Pagers
Print

We Can't Afford Job-Killing Cuts

August 19, 2011 9:25 am ET

As we urge our leaders to put us back to work, we must keep in mind that the final debt deal passed in August already cut an enormous $900 billion out of our economy, which could cost 2 million Americans their jobs. The super committee in Congress now faces a choice: keep tax giveaways to millionaires and big corporations OR keep middle-class jobs.


CORE MESSAGE

We can't afford more job-killing cuts.

Connect: The best way to handle the debt is to grow our economy -- and that means putting Americans back to work.

Explain: When politicians cut investments in our roads, schools and life-saving research, Americans lose their jobs. When they gut Social Security and Medicare, they take money out of our pockets and customers out of our stores. All these things mean less hiring.

Define: Republican policies are hurting American businesses and the rest of us too.

Expose: They're demanding exactly the opposite of what our economy needs. They want the President to fail more than they want Americans to succeed.

Discredit: If they really cared about the deficit, they'd get rid of wasteful tax giveaways for millionaires and big corporations that already have more money than they can spend.

Core values: It's unconscionable for politicians to put partisan politics and ideology before what's best for our country. We can't afford more job-killing cuts.

Words to use: Job-killing cuts, Middle class, Tax giveaways
Words to avoid: Entitlements, Discretionary spending, Stimulus


ATTACKS AND REPONSES


"We can't spend our way out of this debt."

  • The best way to handle the debt is to grow our economy -- and that means putting Americans back to work.
  • When politicians cut investments in our roads, schools and life-saving research or gut Social Security and Medicare, they take money out of our pockets and customers out of our stores - and that means less hiring.


"We can't tax our way out of this debt."


"Raising taxes kills jobs."


"All Democrats do is tax and spend."

 


WHAT YOU NEED TO KNOW


JOBS


TAXES


SOCIAL SECURITY, MEDICARE AND MEDICAID

We develop messaging by aggregating, analyzing and distilling polling, tested messaging, and expert recommendations, and monitoring the media to identify what is and isn't working.  See here for some of the experts and organizations we draw on.


 


Posted in - Budget - Economy - Jobs

Click to see the One-Pagers for selected date

Calendar

Upcoming messaging opportunities

Click on the google icon to add this calendar to your Google calendar.