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Wrong Answer

June 14, 2011 8:48 am ET

By a 4-1 margin, Americans want their leaders to focus first on jobs, but Republican presidential candidates like Mitt Romney have the wrong answer and at last night's GOP debate, the words "middle class" weren't even uttered. Romney just released a dishonest ad attacking President Obama on jobs -- never mind that Massachusetts' job growth was ranked 47th in the nation when Romney was governor, or that Romney earned his fortune by deliberately destroying American businesses and factories and laying off workers


CORE MESSAGE

Americans need more jobs. Washington Republicans answer with more tax breaks for millionaires.

Connect: Americans want their leaders to focus on putting Americans back to work.

Define them: Washington Republicans have no real jobs plan, but they have fought to take away Medicare, protect government handouts to Big Oil, and give millionaires another tax break.

Discredit: These politicians aren't looking out for ordinary Americans. Privatizing Medicare to pay for more tax breaks for the super-rich does nothing to create jobs or strengthen the middle class -- it just rewards their millionaire donors and corporate sponsors.

Core values:
Our country can't be prosperous if millions of people are sitting idle in their homes. A strong America is built on a strong middle class - and that means good jobs, growing opportunity, and hope for the future.


ATTACKS & RESPONSES


"Obama described out-of-work Americans as bumps in the road."


"Tax cuts increase revenue."

  • Tax breaks mean less revenue, not more, and they don't create jobs or grow the economy -- the Bush tax cuts led to record budget deficits that we're still dealing with.
  • Let's put money into the hands of the real job creators in this country -- working and middle class Americans-and stop giving special tax breaks to millionaires and billionaires who don't need it and don't spend it.


"Obama's policies have grown the government and the deficit, while destroying our economy."

  • It doesn't help to pretend to care about jobs and deficits, but then turn around and give massive tax breaks to millionaires, oil companies, and big banks that drive up our deficits -- and do nothing to create good jobs for ordinary Americans.
  • The best way to reduce the deficit is to put Americans back to work, and that should be our top priority. We've got a long way to go, but 15 straight months of private sector job growth under the Obama administration is a start. 

WHAT YOU NEED TO KNOW


  
 
We develop messaging by aggregating, analyzing and distilling polling, tested messaging, and expert recommendations, and monitoring the media to identify what is and isn't working.  See here for some of the experts and organizations we draw on.


 


Posted in - Budget - Economy

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