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We Have a Choice

April 14, 2011 8:16 am ET

Yesterday, the President reminded us that the budget is about more than just numbers -- it's about the kind of future we want for our country. The right-wing media is parroting the Republican Party response, calling the President's speech "toxic," "offensive" and "partisan"- unsurprisingly, a stark contrast to the red carpet they rolled out for the Republican budget. 


CORE MESSAGE

What do we want America to be: a nation where millionaires pay their fair share in taxes OR one where working families and seniors bear all the burden?

Connect: We need an economy that works for all Americans and leaders who put our families ahead of their corporate campaign donors.

Core values: More tax breaks for millionaires and billionaires while seniors and working families bear all the burden is not the vision Americans have for our country.                                                      

Define them: Washington Republicans say we can't afford the Medicare benefits our seniors already paid for -- but we can afford massive new tax breaks for millionaires and corporate special interests.

Discredit: These are the same politicians that fought for the massive millionaire tax giveaways that caused our deficits and failed to grow our economy.

Offer solutions: If we get rid of the tax giveaways that didn't work before, we can protect working families and our commitment to our seniors so the American dream is there for our kids.


ATTACKS & RESPONSES


"Every time you raise taxes, you kill jobs."

  • Handouts for millionaires and big corporations didn't work before and they won't work now.
  • The Bush tax cuts created record deficits and were followed by the slowest job growth since World War II.
  • Now they want to double-down on their failed economic solutions and pay for it by cutting job training and gutting Medicare.
  • The choice is crystal clear: we can lay off millions of Americans and throw millions of seniors off their health care, OR we can ask millionaires to pay their fair share of taxes.

"We need to stop cut spending and get our deficit and debt under control."

  • The best way to reduce the deficit is to put Americans back to work, but Republicans in Congress have been in power 100 days and haven't done anything to create jobs.
  • Republican policies under Bush exploded government spending, more than doubled our national debt, and created the trillions in deficits that we're still dealing with today.
  • The choice is crystal clear: we can lay off millions of Americans and throw millions more off their health care, OR we can ask millionaires to pay their fair share of taxes.


WHAT YOU NEED TO KNOW


 
We develop messaging by aggregating, analyzing and distilling polling, tested messaging, and expert recommendations, and monitoring the media to identify what is and isn't working.  See here for some of the experts and organizations we draw on.


 


Posted in - Budget - Economy - Seniors

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