onepager
Print

Unfriending America

May 18, 2012 11:51 am ET
As we head into the Sunday shows, here's messaging on Eduardo Saverin, the Facebook billionaire whose suspiciously timed unfriending of America will let him dodge tens if not hundreds of millions of dollars in taxes -- even though his and Facebook's rise to riches are uniquely American success stories.

CORE MESSAGE

Those who do well in America ought to do well by America.

Connect: Working families pay their taxes to Uncle Sam, so it's unfair when billionaires don't.

Explain: Facebook billionaire Eduardo Saverin is turning his back on America just in time to dodge hundreds of millions of dollars in taxes as his company goes public.

Define: We need to end the tax loopholes and giveaways that allow thousands of millionaires, billionaires, and big corporations that benefit the most from America to give back nothing at all.

Discredit: Our taxes pay for the schools that educate the skilled workers companies like Facebook hire and the technology infrastructure they profit off of.

Debunk: Jobs come from our middle class and small businesses, not from the tax loopholes for billionaires trying to dodge taxes on the money made off of wealth that just sits there.

Contrast: Regular families, including hardworking immigrants and small business owners, pay their taxes and contribute to their communities -- picking up the tab for the richest few who don't pay their fair share.

Expose: Politicians aren't getting it if they think those who benefit the most should pay the least and need special tax loopholes regular workers can't get -- as if billionaires didn't have enough already.


Share: http://bit.ly/JXJERq | Facebook Share on Facebook  | Twitter Share on Twitter


ATTACKS AND RESPONSES


ATTACK: "Democrats like to attack wealthy people for their success."
RESPONSE:

  • In America, we celebrate success and want everyone who plays by the rules to do well. And when people do well in America, they should do well by America.
  • No one got rich in America on their own. So is it any wonder people think it's wrong when billionaires who owe their success to America are dodging taxes by turning their back on America?
  • Warren BuffettBill GatesMike BloombergNick Hanauer, and hundreds of "patriotic millionaires" say the wealthiest Americans like them should do well by America and pay higher taxes.


ATTACK: "The Facebook example is proof that entrepreneurs are fleeing the U.S. because taxes are too high."
RESPONSE:

  • Actually, the taxes paid by the richest of the richest few haven't been this low in 50 years.
  • Jobs come from our middle class and small businesses, not from the tax loopholes for billionaires trying to dodge taxes on the money made off of wealth that just sits there.
  • America is the greatest country on earth -- but we need everyone pitching in to keep it that way. Those who owe their success to America should pay back their investors, and that's all of us.

WHAT YOU NEED TO KNOW


We develop messaging by aggregating, analyzing and distilling polling, tested messaging, and expert recommendations, and monitoring the media to identify what is and isn't working. See here for some of the experts and organizations we draw on.


 


Posted in

Return to the full post.