Why Message Matters

Building on Media Matters' round-the-clock research, tracking and non-stop accountability of conservative misinformation, Message Matters equips leaders to:

  • Drive the conversation and go on offense against misinformation;
  • Speak to shared values in the way people actually talk; and
  • Advance shared progressive goals, ideas and values.

We develop messaging by aggregating, analyzing and distilling polling, tested messaging, and expert recommendations, and monitoring the media to identify what is and isn't working.

See here for some of the experts and organizations we draw on.


Have questions or comments about Message Matters? Contact kate@mediamattersaction.org


If you're interested in joining the Message Matters network, including the email distribution list, please apply here and we'll get back to you.

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Upcoming messaging opportunities

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