Message Matters is a new suite of progressive messaging resources from Media Matters for America and Media Matters Action Network. Building on our round-the-clock research, tracking and non-stop accountability of conservative misinformation in politics and the media, Message Matters resources will equip leaders to:

• Drive the conversation and go on offense against misinformation;
• Speak to shared values in the way people actually talk; and
• Advance shared progressive goals, ideas and values.

We develop messaging by aggregating, analyzing and distilling polling, tested messaging, and expert recommendations, and monitoring the media to identify what is and isn't working.

See here for some of the experts and organizations we draw on.

Have questions or comments about Message Matters? Contact kate@mediamattersaction.org